Ian Schrager — Designing Atmosphere, Not Just Interiors

Lobby Bar at The Shanghai EDITION

Before boutique hotels were a category, Ian Schrager invented the feeling. From co-founding Studio 54 to redefining the modern hotel lobby with Edition and Public, Schrager didn’t just change what spaces looked like—he changed what they felt like.

His environments are emotional. Subtle lighting, radical minimalism, unexpected scale—every detail contributes to a total sensory experience. It’s not just design; it’s choreography.

At JPD, we channel that same intention. A penthouse entryway is treated like a hotel arrival. A walk-in wardrobe becomes a gallery. Even a bathroom might glow with backlit onyx. Luxury doesn’t always mean more—it means mood.

“Design is a tool for creating experience,” Schrager said. That’s a guiding principle we return to with every client, every floorplan, every moodboard.

Whether it's a one-bedroom apartment or a villa on the water, the goal is the same: to transform space into atmosphere.